How Daisy Works

https://www.daisypay.io

Introduction

I have stumbled across an incredible business opportunity in the influencer marketing space. I don't want to build this business, but what I am building is a critical part of scaling.

Basic market facts

1. Cookies are being phased out, so marketing through influencers will explode. There’s no good way to reach an audience except influencers without cookies.

Here is a statement from an advertising association in response to the announcement.

2. For Gen Z, TikTok searches outnumber Google. Wild to think about

3. The TikTok algorithm uses the activity from the first 10 minutes after launch to decide whether to pump it. If it doesn't get attention in this phase, it's DOA.

The conclusion I am drawing from these facts is that marketing via influencers is going to grow after cookies are restricted. I won't speculate on the numbers, but I am convinced the money into influencer marketing has to go up.

Basic Market Research

I went ahead and talked to a few influencers. What I discovered is that there are groups of thousands of influencers who work together on Instagram/TikTok advertising campaigns.

Here is an example.

They charge around $1,000 per 100,000 views

Currently, what happens is one influencer makes a TikTok for some product, and other influencers in the group will comment/like/share within 10 minutes to boost it in the algorithm. They use screenshots and the honor system to make sure everyone is contributing. The payment is then split between the TikTok creator and the influencers who boosted it.

Reach is one of many groups that do this.

Shilling zkTLS

Opacity can streamline this whole process. We can provide ZKPs that a user commented/liked/shared, to build a system that can scale much faster than a few college kids ingesting screenshots.

Product Ideas Bullets

Some ideas I think are valuable for getting influencers quickly.

1. Fast payouts - If influencers can be paid in USDC or something as the views start rolling in, it will draw a lot of influencers in.

2. Robust notifications to influencers when they will need to boost a TikTok.

3. Streak-based rewards - As influencers boost TikTok within the 10-minute critical window, they build up a streak that entitles them to more earnings. One slip-up and they have to start the streak again. Some simple game dynamics to keep people paying attention.